Darren Moynan (left) and Jamie Smith (right) formed MoynanSmith to stand up to lacklustre accounting. Too many people expect too little from their accountants. And so too many accountants do too little.

They found people were happy plodding along with accountants that did the bare minimum. They were happy as long as their accounts got filed and taxes paid on time.

That’s like thanking a chef for a foul-tasting meal because it didn’t give you food poisoning. The very least you expect from a cook is to make food that doesn’t make you ill. Similarly, the very least you expect from an accountant is to stop you getting fined. But there’s something wrong when that’s all that they do.

MoynanSmith sets out to do things differently. To go above and beyond expectations. Instead of doing the least they could do, they set out to improve their clients’ businesses.