Plan A was created with very clear goals in mind in respect of what we wanted to stand for and provide. Having worked in practice for a number of years Kevin could see a shift in what clients expected and needed from their accountant and how this service should be delivered.

He felt that there was a shift from clients just expecting their accountant to do the necessary so that they would be compliant with the relevant authorities.

This is shown by recent surveys suggesting that accountants were voted as the most trusted advisor for small and medium businesses. What this means, is that accountants are often the first person business owners will ask in respect of a range of business issues.